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14.03.2017

International Women’s Day!! #Be Bold for Change

It is often said that women are at the heart of everything. Women are love, courage, patience, hope and perseverance. Which is why, on this very special day three years ago, BYOS embarked on sharing and gifting success to women and girls all over the world.

We have been committed in celebrating women every day, empowering them, re-defining success and setting a new barometer for success for women all around the world. Our very first Success Bar was gifted to the former first lady of the United States of America and since then it has been gifted to thousands of women all over the world and also to reputable women like Oprah, Cecilia Ahern, Arianna Huffington and so many others.

Even though our success bar has been gifted to some of the most powerful women in the world, it also celebrates and encourages the vulnerable. Take Brenda for example, she is a single mother and a recovered drug addict. Her mother was a drug addict as well as her boyfriend during her time of trouble. On her one-year anniversary, Brenda was gifted the bar of Strength as a reminder of her journey and the promising future that awaits her. It was a symbolic reminder to Brenda every day, to be strong during the tests and trails of life and believe each day that dreams do come true.

It is amazing what one little bar has done in three years to women and girls all over the world and our collaboration with the Kisany Project developed by the Sisley foundation proves that. Its mission is to train women to hone their talents to ensure economic independence. Giving work ensures sustainable growth and employment for these women, and as they say themselves, work gives them LIFE, JOY, PRIDE, DIGNITY and FREEDOM. www.kisany.com

During our collaboration with the Kisany Project, BYOS became the number ten best-selling jewellery product on Virgin Atlantic in 2016. Each of our rose gold success bracelets was wrapped in a hand embroidered Kisany Pouch, 1 pouch = 1 day of work. Our alliance with Virgin Atlantic ensured 250 days of work for the project alone.

Our message today to women and girls everywhere on this day, is that you are important, valuable, powerful, strong, kind, wise, beautiful, you can be the change you want to see in the world and most importantly YOU CAN DO IT ALL. I believe that if more women out there can believe this about her-self, she is on her way to success.

A beautiful woman draws strength from troubles, smiles in distress, and grows stronger with love, hope and also by helping each other grow. Gandhi says ‘Be the Change you want to see in the world’ and BYOS says ‘Be Your Own Success’.

We will be available in Badger & Wolf, New York City from the first day of May 2017.

 

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